What is roi?

Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

net profit x cost of investment

1. SUM - Single Usability Metric

SUM is a standardized usability metric that measures the basic components of usability.

Effectiveness, efficiency, and satisfaction through task competition rates, errors, and task time satisfaction.

less ux errors = lesser conversion drop offs.

The SUM algorithm is automated to calculate the maximum acceptable task time which is assists in analyzing UX errors to optimize acceptable times = analyze errors = optimize conversations.

2. Conversion rate

The ratio of total visitors who take action. There are 2 types of conversion rates:

  1. Macros
  2. Micros

conversion % =
# of purchases
/ total visitors
x 100

Micro = actions that accelerate macro conversations, like blog subscriptions, Social Media follows, reviews, and engagement.

3. Drop Off Rate

ROI metric to = impact of UX design.

If visitors are not purchasing and leaving an abandoned cart this means you are losing potentials conversations.

This problem of incomplete tasks by visitors means the problem is UX design.

drop off rates %
# of users/# of unique users x 100

Its a metric of design to identify steps causing the drop point.

value of design

It can be hard to define the success of a design. Help create a resource of analysis to design more efficiently and effectively. Design is not an expense. Rather an investment to engage, influence, and create action. A design that unifies a brand’s message, stretching business clarity, and solves issues affecting sales is based on good design.