Creating a LOGO and Brand

Many of the best brands have a memorable presence. For instance, when someone asks you to describe a coke bottle, could you? Would you envision the logo, the vibrant red, the dark bubbly soda inside a curved-shape bottle that is handed to you by an even bubblier personally? It all matters when creating a brand identity. But, all of this needs to start with a mark, the mark that represents their company.